No More Heroes
“Pity the country that needs heroes.” – Galileo, via Bertolt Brecht.
Gilbert Teodoro is not a hero. He is not the son of a hero, neither has he overcome unbearable hardships to get to where he is today. Which is not to say that he hasn’t worked hard to get here, just that his narrative is not quite as captivating as some of the other candidates out there. It is my abiding opinion that candidates’ stories are their most powerful weapons. It’s not that people are fools (though some of them are), it’s just human nature to empathize with a stirring, romantic tale. It is what advertising and sales is built upon, the ability to weave a narrative that makes a customer connect or “buy in” to your product.
Take for example candidate X. Candidate X is the son of two fallen heroes, one taken by the bullet of an assassin and the other by the ravages of time and disease. He has hidden in the shadow of his parents’ achievements for decades, quietly toiling in public service. After consulting with higher powers and mourning the death of his mother, he finally decided to step out of the shadows and claim his birthright; to lead our beleaguered nation out of the darkness and into the light. Scion of heroes. Successor to our greatest democratic achievement. He represents all of this, and would save us all in the name of his father and mother. You couldn’t come up with a more messianic story if you tried. Hell, even my blood is stirred up when I think about it, and it takes all of my rational might to keep from believing in him.
And what about candidate Y? Born and raised in one of the poorest sections of the metropolis. Somehow this enterprising young man managed to escape debilitating poverty and rise above his station in life. Did he do it by becoming an actor? Perhaps a sportsman? No. He did it by pulling himself up by the bootstraps and starting a real estate empire that wanted to do what the Philippine government never could; give every Filipino a decent roof over their heads. But that wasn’t enough for him. He wanted to help people more because he knew just how hard life could be. Just because he’d made it big didn’t mean that he’d forgotten where he came from, and now he would lead his brethren out of the poverty he once knew.
These are both excellent, compelling narratives. They galvanize volunteers when they’re out on the streets giving out pamphlets in the blazing heat (or texting you in the middle of the night). In comparison, what kind of story does Gibo have? A solid educational background and landed parents with ties to political clans. A decent track record that isn’t highlighted by individual success. An unfortunate connection to one of the most reviled presidents in recent history. These are not narratives that grip the heartstrings. And unfortunately Gibo’s team has failed to create a good story for him. They frame him as Galing and Talino, as the visionary leader that will take us into the future because he’s so damn intelligent (and he is!). But they forget that our people are still afraid of intelligent visionaries after having been betrayed by one so many decades ago. By doing so his team has failed to capitalize on what I believe is Gibo’s most defining quality; He doesn’t want to be our hero.
I wrote a few weeks ago that I started this blog for my own edification. I wanted to clarify in my mind why Gibo was the best candidate for me, so that I could defend my choice to my peers. As I watched his videos and wrote down my thoughts, I finally realized what it was that I believe will make Gibo the best president we can have in the next 6 years. He will create an environment in which people can flourish and take care of these problems and in so doing institute lasting solutions that will far outlive him. Gibo’s campaign should have been all about “us” and never about him. It should have been about empowerment of the people and not the visionary leadership. While I believe he possesses both qualities (and I say unabashedly that I almost never believe in anyone or anything), one brings up memories of a still too recent past while the other presents him in the best possible light when compared to the two leading candidates.
Gibo doesn’t want to save us, he wants to create a situation in which we can save ourselves.